ZuluZulu: Facebook bigger than Porn but smaller than Blogs
anne mette
· 1 year ago
Still, if I read it correctly, in the US these two social networks together have a lot more unique visitors, than the thousands of blogs do, is that correct?
How do advertisers reach all those thousands of users on thousands of blogs?
Yes, interesting that. But blogs are also merging with mainstream web media, they are used a lot on newssites/papers, and to complement corporate websites, or simply used as the medium/technology on which websites are set up. So maybe along with the still increasing popularity of old-school blogging, what we are seeing is another merging of technologies. Using elements of the blogging medium where appropriate - and undoubtedly also where inappropriate - in other websites.
Anyhow, guess advertisers will have to get blogging. A lot.
Wessel van Rensburg
· 1 year ago
I suspect there's some users that visit both MySpace and Facebook because they are quite different in some respects. But I also suspect that you are right, together they probably have more unique users than the plethora of blogs.
'But blogs are also merging with mainstream web media, they are used a lot on newssites/papers, and to complement corporate websites, or simply used as the medium/technology on which websites are set up.'
Absolutely. Technorati actually says as much in their state of the nation report. "...as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs."
Advertiser's problem is mainly the question of reach. How do they get to be on thousands of blogs? There are so many competing ad networks now. Any many blogs don't have any ad code embedded at all.
All Comments
How do advertisers reach all those thousands of users on thousands of blogs?
Yes, interesting that. But blogs are also merging with mainstream web media, they are used a lot on newssites/papers, and to complement corporate websites, or simply used as the medium/technology on which websites are set up. So maybe along with the still increasing popularity of old-school blogging, what we are seeing is another merging of technologies. Using elements of the blogging medium where appropriate - and undoubtedly also where inappropriate - in other websites.
Anyhow, guess advertisers will have to get blogging. A lot.
'But blogs are also merging with mainstream web media, they are used a lot on newssites/papers, and to complement corporate websites, or simply used as the medium/technology on which websites are set up.'
Absolutely. Technorati actually says as much in their state of the nation report. "...as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs."
Advertiser's problem is mainly the question of reach. How do they get to be on thousands of blogs? There are so many competing ad networks now. Any many blogs don't have any ad code embedded at all.